A COMMS, BRAND PERSONALITY & CX PRACTICE
Stop eating your own tail.
We align your entire customer journey, so you stop the cycle of losing the customers you spent to much to acquire.
The problems.
Most brands spend millions filling the top of the funnel, only to abandon the customer the moment payment clears. Ads are creative & high performing, but post-purchase communications are sterile, the brand personality doesn't match up to the ads, and customer support is non existent.
The cost.
CAC gets driven up, repeat purchase rates go down and your customers go to your competitors, for free.
The solution.
Me. MNYTHX bridges ties your acquisition & retention by unifying three core pillars.
Customer experience
Crap CX is like putting lipstick on a pig. We'll audit and optimise the journey so your glossy ads don't lead to an ugly experience.
Brand personality
We tighten your narrative to build LTV, getting rid of the waffle and pointless copy so every touchpoint justifies the ad spend.
Journey comms
We plug the leaky bucket by fixing your comms, building trust and loyalty with your customers, reducing your reliance on acquisition spend.
The journey diagnostic.
£8,500 + VAT | Fixed fee
A comprehensive audit evaluating your customer journey across all three pillars to pinpoint operational friction and where the leaks are happening.What you receive:
Friction Audit: End-to-end mapping of every customer touchpoint and how much of a problem they are.
Leak analysis: Pinpointed exactly where you are losing customers and invited bad reviews.
Execution blueprint: What needs to be fixed and how.
Board report: Executive presentation with your leadership team of where you're failing. It might be difficult to listen to, but you'll need to hear it.
One-client model: When we work together, my diary shuts so you are my complete focus throughout the project.
I've worked at every level from customer service to board level brand management, from acqusition campaigns and loyalty retention marketing, so I know exactly what should be happening and where. I've managed customer journeys within £70m operations and built campaign frameworks scaling up to £30m.I've worked with some brilliant agencies who get customers flooding through the door, and I step in to the bit that happens after that.That's why I started MNYTHX. To help businesses make the most of all the money they're spending on acquisition. With over 25+ years across multiple industries and board-level experience, all I care about is making businesses care about their customers.Duncs
MNYTHX vs. consultancies
| Operation | Enterprise consultancies | The MNYTHX model |
|---|---|---|
| Financial investment | Six-figure engagements (£100k+), requiring board budget approvals | £8,500 fixed fee. High capital efficiency. |
| Time-to-value | 6 months of discovery phases and steering committees. | Surgical identification, usually 14 days. |
| Team composition | Sold by senior partners, staffed by juniors learning on your time. | Direct senior authority. Dedicated focus from the founder with real experience. |
| Core deliverable | 100 page corporate slide decks full of fluff. | Straight to the point actionable blueprint. |
| Agility & scope | Internal corporate stakeholders dragged into endless meetings. | Laser focused on you alone to audit and align. |
| Market target | FTSE100 and enterprise corporations with multi-million pound advisory budgets. | £3m - £30m consumer brands needing immediate retention and CAC protection. |
Let's get going
Recommendations
Creative, inspiring, solution orientated, commercial, loyal, hard working, adaptable challenging (in the right way!) and a really great person to work with, Duncan is and would be an huge asset to every team that he works with.I had the pleasure of working with Duncan whilst he was at CMO and he was hugely supportive in delivering creative assets, campaigns, copy and inspirational packaging, the latter being best in class for tiles samples. He is collaborative with a healthy dose of challenge, a great balance in his approach and always has the consumer in his thoughts.- Darren, Founder, DWS Partners
Duncan is the creative force any forward-thinking brand and marketing team needs. He is so much more than campaigns and creative, and always takes care of detail without losing sight of the bigger picture. He effortlessly balances commercial expectations and brand authenticity with strong and engaging campaigns. He takes time to understand the customer.As well as campaigns, creative, messaging and all the stuff Duncan is known for; he is just a great guy to work with and he is an advocate for great workplace culture. I would strongly recommend Duncan to any business who is looking to grow, both commercially and culturally.- Jack, Founder, Harri Digital
